Amazon · Prione
Cataloguing India at a thousand products a day
Overview The brief
VsnapU became the photography partner for the world's biggest marketplace — through its cataloguing arm, Prione — bringing seller inventory online at national scale.
The mandate was simple to state and hard to do: photograph thousands of products, consistently, wherever the inventory lived — including India's manufacturing hubs like Jalandhar, Panipat and Jaipur — and keep the catalogue moving without a backlog.
By the numbers
Scale that set the benchmark
1,000
Products shot per day
7
States covered simultaneously
3
Manufacturing hubs on-site
3-day
Average turnaround
The challenge Volume without variance
At this volume, the enemy is inconsistency. Thousands of SKUs from different sellers, shot in different places, still have to look like they belong on the same shelf — and meet strict marketplace specs every single time.
Throughput couldn't come at the cost of quality control, and the inventory couldn't sit waiting for a studio slot.
What we did One standard, everywhere
- Deployed shoot teams on-site at warehouses and manufacturing hubs across 7 states, running in parallel.
- Locked a single lighting and angle spec so every product matched, regardless of location.
- Routed everything through centralised, in-house editing and QC for marketplace compliance.
- Held a three-day turnaround so the catalogue never developed a backlog.
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The capacity to cover inventory across the country in one go — that's what made VsnapU the partner at this scale.
Cataloguing Programme · Marketplace
Service used
Industries
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