Book VsnapU For Your Product Photoshoot

As the name suggests, product photography is the kind of photography that is done for your E-business or online business. This refers to the photo shoot of an item which is being sold by a company online. A product photoshoot can help you grow your business and attract consumers, it can also reflect you in a better light than your competitor if done right.

An item shoot can also be done if you’re listed on e-commerce websites like Amazon, where the consumer can make a purchase by looking at a product and doesn’t have to read the whole description. Catalogs of products or a catalog shoot are helpful to make sales, therefore VsnapU is here to cover all your product photoshoot needs.

Types Of Item Photoshoots

As distinguished products require different settings and styles, we at VsnapU have out teams of professional product photographers who understand the way a product should be captured.

Here’s a list of things you should know before your catalog shoot

Individual Shots Item Shoot

This type of product photography refers to when a product or an item is captured alone in a frame with all focus on the product usually against a white background.

For example, a brand that deals in suits will get its catalog photoshoot with its main focus on individual suit sets on a white background.

Detailed Shots Product Shoot

As the name suggests a detailed shot is when an item is captured with a zoom in on the details of it. For example, a brand that sells suits would now capture the intricate details of the suit set like the zoomed-in details of its embroidery or a close-up of its lace details and bottoms and dupatta.

Scale Shots Item Photoshoot

A scale shot is when a product is kept alongside another item to give the consumer an idea of its size. For example, a puppy kept next to a full-grown dog or in a teacup for toy breeds by a pet store to give the consumer an idea of how the puppy is sized, or a small Coke can kept alongside its original sized can.

Scale shots help the consumer understand how small or big sized the item is.

Lifestyle Shots Catalog Photoshoot

Lifestyle shots happen when a product photoshoot is done in a more realistic way, for example, a woman modeling athleisure outfits while working out on a treadmill in a gymnasium.

Benefits of an E-Commerce Shoot

While a catalog photoshoot is done to sell products online or help grow a business that works online, there are some more benefits of getting a product shoot, take a look.

Increase in Conversion Rate

More than 50% of people who shop online report that a product’s photograph or a catalog is the main element that helps make them purchase it, an item photoshoot if done right can influence customers to buy the product.

Therefore, by providing quality pictures with the product description the brand will have an increased conversion rate. Even while being listed on Amazon, a quality picture of a product from the catalog photoshoot can help in conversions.

Lower Return Rates

The biggest drawback consumers and sellers face in an online business is the increase in returns, this can only be mended and lowered by providing genuine and quality pictures of the item you sell to the consumer, so the item that is ordered and received by the consumer is the same and not something else.

So, in conclusion, a quality product photoshoot helps in lower return rates and happy customers.

Increase in Repeat Customers

One of the hardest tasks or insights of online business is building a repeat customer base, which can only be done by happy customers and gaining their trust. The catalog provided to the customer from the item photography should be as detailed and genuine as the product really is. The e-commerce shoot helps in gaining the trust of the consumer and helps in building a loyal customer base.

Social Sharing of Catalog Photoshoot

One of the most influential ways of growing your business today is social media sharing. Handles like Instagram and Facebook have services like business pages that can be made and run to increase sales by posting pictures and videos from your e-commerce photography, it can also be shared by you on stories and promote your behind-the-scenes while uploading a snap from your photoshoot day.

For example: if you’re a brand that sells western gowns, you can book a photoshoot with VsnapU at affordable prices and record a story for your social media by just announcing that a new collection coming soon and posting pictures from the catalog photoshoot. It will also show your customers and potential followers that you’re a genuine brand and keep them in loop looking out for new collection and other promotions you may run.

Get a Hand Over Your Competition with Product shoots

Your page, your business and your Amazon listings work better and look more professional with quality item photoshoots. The quality of the picture reflects that the brand is reliable and not a hokum thereby, giving you an upper hand over your competition. This may also not affect the fact that your quality or pricing is different than that of your competitor.

How does a customer benefit from a catalog shoot?

Product Evaluation from the Pictures by the Product Photographer

As it always has been “customer is god”, all customers are smart, the one who shops online knows how to get exactly what they order and what looks genuine and what is an online scheme to make money.

A professional e-commerce photographer knows how to capture an item into the frame and make it look genuine even after editing the picture, the editing should not affect the authenticity of the item.

A catalog photoshoot helps the customer to evaluate a product just by scrolling through the product photographs and make a purchase.

Comparison of Items

E-commerce photographs can help a consumer compare two relatively similar products from two different brands before making a purchase. A quality description and detailed picture can help you to make conversions.

List of Equipment that is Used in an E-commerce Photoshoot

Before booking a professional item photographer you may need to know what all is required for a perfect quality item shoot, so you can ask valid questions to the professional product photographer before you customize your package and booking.

• Camera
• Tripod
• Lighting
• Reflectors
• Natural and artificial lighting skills
• Photo editing
• Different lenses in case of products like bottles or water in case you need a water shot
• 360-degree camera if required

Tips for the Perfect Item Photoshoot

As easy as it sounds a product photoshoot is the most critical part of any business as it reflects the image and commodities of the brand.

Make sure you hire a team of professional photographers within your budget to get the most out of it and here is what all you need to keep in mind while getting your brand’s products photographed by the catalog photographer.

Background set by the product photographer

Understand that as much as you can get creative the main focus should be the item in the catalog shoot and not the background, keep solid colors or less busy backgrounds to get quality pictures photographed by the item photographer.

Position of the Object

The e-commerce shoot is done to highlight the object or the item that you’re getting shot by the professional product photographer, make sure the object is at the center of the frame not left not right but center as any imperfection in such shoots is not appreciated. The margins of the negative space to the positioning of the object should be proportionate in the item photoshoot.

Ask your Product Photographer to Click Multiple Pictures

The intricacy of details lies in different pictures, even though all the images would appear the same at first but remember everything lies in the details at such photoshoots and as much as it is about aesthetics, it is also about the perfect shot.

Ask your item photographer to click multiple pictures or lots and lots of pictures of the same shot so you can choose the one that’s going to help you ace your game as a business.

Shoot Multiple Products at a Time

Understand that shooting only one product per product photoshoot is not enough, it will be beneficial to cut down your expenses as a business, make sure your photoshoot covers multiple products from your brand and line of collection so you get the full benefit of it.

Use Props at the Time of Your Product Photoshoot

Using props can be useful and make your page valued as a premium brand in the eyes of the consumer, for example, if you are a restaurant get your product shoot as a food photo shoot but you can always become or hire a hand artist to play around where your hands aesthetically appear in the frame of either the photographs or videos shot by product videographer.

Another example could be if you’re an owner of liquor you may want to splash some water on the bottle to get creative that is both creative and a relative prop to your line or if you’re a brand of juice you can add fresh fruits to the shoot next to your commodity.

Why Choose VsnapU?

VsnapU is India’s leading photography company. Our team of professional product or e-commerce photographers is present in 140+ cities and has shot over 100k+ shoots while processing more than 2.50 million images.

Our team of professional item photographers have years of experience and are experts when it comes to indoor or outdoor shoots.

While we offer multiple service like image editing, 360-degree shooting, product videography, and more, we also offer set packages that you can book and choose from.

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We also curate customized plans and packages that you can book us for, to know more contact us.

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